Book Review : A WORLD GONE SOCIAL by Ted Coine

Book Description:

The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever.

A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion:

● Customers now have the power--just watch what happens as more realize it!

● With increased transparency, businesses must be more ethical--no more pretending

● Command-and-control leadership is now so inefficient, it is a liability

● Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces

● Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain

● Relationship and community-building is how customers and brand ambassadors are won--and retained

● Engagement--with partners, employees, and customers--is not a luxury; it is a requirement.

Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.

Editorial Reviews:

Review
"Social media has taken the world by storm, leaving many people in the dust. At long last, we have a survival guide. This lively, timely book is relevant for all of us." - Adam Grant, Wharton professor and best selling author of GIVE AND TAKE:

"I read more than 120 business books a year and A World Gone Social is by far the very best I have read on how to successfully navigate and leverage the massive power of social media. This one is a MUST read!!" - John Spence, One of the Top 100 Business Thought Leaders in America

"In our hyper-connected world, every employee, every action, every inch of a company can be under the spotlight at any moment. Are you prepared? Coiné and Babbitt's book will show you exactly what strategies you need in place now to assure success even in times of crisis." - Marshall Goldsmith, Author of the New York Times and global bestseller What Got You Here Won't Get You There:

"Finally, a book that not only provides a realistic account of our world fundamentally transformed by social media but also very valuable tips on how to succeed in the Social Age. This one's a MUST READ for any person or company who seeks to remain relevant." - Vineet Nayar, former CEO, HCL Technologies, and Founder, Sampark Foundation

"It may feel as though the world of business and work has gone mad, but it has simply gone social. If you're looking for some cogent insights to help make sense of it all, read this crystal-clear and practical guide." - Tom Asacker, author of The Business of Belief

"Illuminating and insightful, this book is essential reading for all levels of the corporate ladder." --Publishers Weekly

"…must read for every leader and manager wanting to move past the trend and into the truth about social media’s purpose, influence, and outcomes." --Kate Nasser blog

"Babbitt and Coiné have written a book you MUST read if you don’t want to fall prey to Darwin’s survival of the fittest.” --Mills-Scofield.com

"This practical and engaging book is a must-read for all business owners and entrepreneurs….of interest to anyone who wants to know more about how social media is driving change…” -- Library Journal

"I recently read A World Gone Social...If there is anyone you should listen to when it comes to social media, it’s Ted [Coiné].” --Leading with Trust

“Authors Ted Coiné and Mark Babbitt have presented a present-day survival guide for social media.”--Staffing Success

"With unerring practicality, Coiné and Babbitt show why social media is neither fad nor trend but part of a transformational era driven by 'engagement.'" --Foreword Reviews

"Coiné and Babbitt offer an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion...With compelling stories and dozens of concrete examples." --Healthcare News

"...the book offers plenty of intelligent, practical and pragmatic advice on how to become part of the social media-enabled revolution…A must read…” --IT Organization Circa 2017

"...gives you the tools and information you need to survive --and thrive--in a business climate in which customers hold all the cards." --HVACR Business

“This book is a goldmine for organizations who want to become champions of the Social Age." --BizCatalyst360

"...highly recommend A World Gone Social by Ted Coine and Mark Babbitt! It is a must-have resource to help you #ExerciseLeadership!” --Strengths Builders